Its because they want us to hate our bodies, these life giving carriers of our very being. I have yoyo'd enough to know that the place that my body has settled once again at 193lbs is its natural state of being. I decided last year to get off of the insanity wheel that is the diet industry and allow my body to just be. Exercise can be a joyful experience but they don't want it to be that, they want it to be a result driven experience. I do not subscribe to that either. We are allowed to move our body for our own purposes not because some trainer wants to "improve" our bodies. I hope they know this time of theirs where they reign over us with looks of distain is coming to an end.